Nomadness SEO & Web Design. Here To Help Rank Expand Enhance Grow New Zealand Businesses, Like Yours.
Nomadness helps you rank higher, attract more customers, and grow through targeted SEO — paired with custom websites designed to look great and perform even better.
Smart SEO. Sharp Design. All in One Place.
Service 1
Search Engine Optimisation (SEO)
Get found by the right people, at the right time. Our SEO strategies are built to boost your rankings, increase traffic, and turn visitors into leads — without fluff, shortcuts, or guesswork.
- SEO Audit & Site Health Review
- Keyword Research & Mapping
- On-Page SEO
- Technical SEO
- Local SEO
- Backlink Building & Authority Growth
- Competitor SEO Analysis
- Blog Writing & SEO Copywriting
- Tracking & Monthly Reporting
- Google Business Profile Optimisation
Service 2
Web Design & Development
We build fast, modern websites designed to perform. Whether it’s a sleek landing page or a full business platform, our sites are SEO-ready, mobile-friendly, and built to convert.
- Custom Website Design
- Mobile Responsive Design
- Conversion-Focused Layouts & UX
- E-Commerce Integration
- Built-In SEO
- Speed & Performance Optimisation
- Custom Forms & Lead Capture
- Blog Setup & Content Formatting
- Website Redesign & Refresh
- Hosting Setup & Maintenance
Service 3
Google Ads (Coming Soon)
Target the right people, at the right time — and only pay when it counts. From local campaigns to product ads, we build lean, effective Google Ads strategies that focus on high intent, strong copy, and measurable returns.
- Search Campaigns (Text Ads)
- Performance Max & Smart Campaigns
- Display & Retargeting Ads
- Google Shopping (E-Commerce)
- Location-Based Targeting
- Keyword Planning & Match Strategy
- Ad Copywriting & Extensions
- Budget Optimisation & Bidding Strategy
- Monthly Reporting & Insights
- Hosting Setup & Maintenance
Service 4
Social Media Marketing (Coming Soon)
Build a consistent, on-brand presence across key platforms. We help you show up where your customers are with strategic content, smart scheduling, and optional paid campaigns to support broader marketing goals.
- Social Media Strategy & Planning
- Platform Setup & Optimisation
- Organic Content Scheduling
- Branded Template Design
- Paid Social Campaigns
- Audience Targeting & Retargeting
- Engagement & Community Insights
- Integration with Broader Campaigns
- Analytics & Monthly Reporting
Work with someone who gives a damn.
This isn’t cookie-cutter SEO or another stock website. This is real strategy, sharp execution, and someone in your corner who’s obsessed with getting it right.
Lean Rates. Bigger Output.
You’re not paying for overhead, account managers, or office space — just solid work and more value per dollar.
Young and All-In
This isn’t just a service. It’s my future. I go harder, think deeper, and put more time into your project than any bloated agency ever will.
One-Man Machine.
You talk to the person doing the work. No handoffs. No confusion. Just direct, efficient communication start to finish.
Growing Side by Side
If your business grows, so does mine. That’s why I build like it’s my own — because it kind of is.
Built For Your Business.
No off-the-shelf solutions. Every strategy and layout is built for your goals, your market, and your customers.
Meet the Guy Who Gives a Damn.
Nomadness was founded by Robson McWilliams — a university-born idea turned into a hands-on, purpose-driven business. With a background in both web design and SEO, Robson built Nomadness to help brands grow through clear strategy, clean execution, and no-nonsense communication.
Nomadness is built on care, not complexity. Every project is run by Robson directly, with a focus on doing the job properly — not rushing to scale or outsourcing the details. It’s not a bloated agency. It’s one person, working closely with you to build something that works.
When the Work’s Done, Here’s What They Say.

A Process That Fits What You Need.
This isn’t cookie-cutter SEO or another stock website. This is real strategy, sharp execution, and someone in your corner who’s obsessed with getting it right.
01 / Reach Out
Start by sending through your ideas, plans, or goals — or simply request a discovery call if you're unsure where to begin. Whether it's a full brief or just a rough direction, we’ll get clear on what you’re after.
02 / Strategy & Proposal
Once I understand what you need, I’ll develop a tailored plan of action — including a clear proposal, a pricing breakdown, and the strategy I’d recommend based on your goals, timeline, and scope.
03 / Kickoff & Execution
Once approved, I get started. This is where the work comes to life — whether that's designing, optimising, building, or launching. I keep things moving efficiently, and you'll be updated along the way.
04 / Review & Ongoing Planning
I’ll walk you through what’s been done and the results so far. From there, we’ll map out what’s next — whether that’s ongoing SEO, maintenance, or simply wrapping things up.
05 / Support That Scales
Most clients stick around for ongoing work — from monthly SEO to site updates and support. But if you'd prefer to take things from here, you’ll get everything handed over cleanly.
Nomadness Knowledge Hub
Dive into expert insights and practical advice on all things SEO and web design. From boosting your website’s rankings to creating designs that drive results, the Knowledge Hub is your go-to source for strategies to help your business thrive in an ever-changing digital world.

Google’s EEAT in 2025: The Key to Building Trust Online

Core Web Vitals: Why They Matter More Than Ever in 2025
Why should I work with you instead of a bigger agency?
I’m not running a factory line. I work directly with you, build everything myself, and care deeply about results — because your growth fuels mine. With me, there’s no layers, no fluff — just one person doing damn good work.
What if I’m not sure what I need yet?
That’s totally fine. Whether you come in with a full plan or just a goal, I’ll help you figure out what’s worth doing — then map it out clearly so you’re never in the dark.
Do you do one-off projects or ongoing work?
Both. I build websites, run SEO campaigns, and can support you long-term with maintenance, updates, or monthly retainers. If you’re after something custom or evolving, I’ll shape it to fit.
How much does it cost?
Prices vary depending on the scope — but I’m transparent from the start, I even provide ball-park prices under each bundle. No surprise fees, and no overpriced retainers. I’ll send a clear breakdown with strategy, not just numbers.
Will I be able to reach you easily?
Yes. You work directly with me — no bouncing between account managers. I keep comms clear, fast, and human. That’s part of the reason people stick around.
Do I need to commit to anything long-term?
Not unless you want to. Websites are built as one-off projects (with optional care plans), while SEO or Ads are monthly but flexible — if you’re not seeing value, you’re not locked in (SEO can take time, and resu.
Do you handle everything yourself?
Yes — all work is done in-house by me. No outsourcing, no handoffs. You deal with one person who knows your project inside out.
What kind of results should I expect?
Results depend on the service, goals, and timeline. For SEO, growth builds over time. For web design, it’s about user experience, speed, and lead conversion. I focus on getting measurable wins, not vanity stats.