Armor-X New Zealand: A Case Study

Optimising for Success: How Armor-X New Zealand Strengthened Its Digital Footprint.

The Company

About the Business

Company Name: Armor-X New Zealand

Industry: E-commerce (Phone & Tablet Cases, Mounts, Accessories)

Challenge: Low organic visibility, under-optimized website, and inconsistent conversions.

The Challenges

What Needed Fixing

Coming Soon…

The Strategy

What Nomadness Implemented

Coming Soon…

The Results

What Was the Outcome?

Website Redesign

Revamped the site’s design to improve usability, visual appeal, and overall user experience. The result was a modern, responsive website that keeps visitors engaged and drives higher conversion rates.

150% More Revenue​

Implemented data-driven strategies and optimisations that led to a significant increase in revenue. Focused on enhancing the sales funnel to maximise profitability.

Optimised Site Structure

Streamlined the site’s navigation and content hierarchy to make it more intuitive for users and search engines. This improved both SEO performance and user engagement.

60% More Total Orders

Through targeted improvements to the customer journey, checkout process, and mobile responsiveness, the business experienced a substantial growth in order volume.

Average Order Value Increase

Developed strategies to upsell and cross-sell effectively, leading to a noticeable boost in the average value of each customer’s order.

85% More Conversions

Enhanced on-page SEO, content optimisation, and user experience to ensure visitors not only stayed on the site longer but also converted at significantly higher rates.