Armor-X New Zealand: Web Design Project
From outdated and underperforming to fast, modern, and built to scale — this custom Shopify rebuild helped boost engagement, conversions, and backend flexibility.
About the Business
Company Name: Armor-X New Zealand
Industry: E-commerce (Phone & Tablet Cases, Mounts, Accessories)
Challenge: The site lacked visibility, speed, and persuasive UX — hurting conversions and discoverability.
Armor-X NZ supplies rugged phone and tablet cases to tradies, outdoor enthusiasts, and professionals who need tough gear to match the conditions.
What Needed Fixing
Outdated Visual Design
The site felt unpolished and off-brand — with weak fonts, low-res images, and clashing colours.
Clunky Mobile Experience
Navigation and layout broke down on mobile, making product discovery difficult and frustrating.
Poor Structure & Filtering
Product categories were messy and filtering by device or use-case wasn’t intuitive.
No Trust Signals
There were no visible reviews, testimonials, or FAQs — hurting buyer confidence and conversions.
Weak Conversion Flow
Lacked clear CTAs, persuasive sections, or strategic content to guide users to purchase.
Hard to Maintain
Backend was bloated and hard to edit — updates required dev help and slowed progress.
What Nomadness Implemented
Visual System Redesign
Refined fonts, colours, layout, and structure — delivering a modern, branded look with stronger hierarchy.
Mobile Optimisation
Improved mobile flow, spacing, and interaction — making product browsing faster and more intuitive on phones.
Structured Navigation
Rebuilt menu and collections by device + use-case — guiding users toward the right product faster.
Conversion Enhancement
Added CTAs, visual cues, and trust-building content like FAQs and warranty info — helping drive more checkouts.
Cleanup & Speed Boost
Removed bloat, optimised assets, and restructured product tags — boosting speed and making updates easy.
Scalable Structure
Used flexible templates and reusable blocks — enabling faster product launches, edits, and growth over time.
Hover To See Original
The Results
What Was the Outcome?
Conversion Rate Up 161%
From 1.1% to 2.9% in the first month — driven by better flow, trust content, and layout clarity.
Bounce Rate Dropped 40%
Users stuck around longer thanks to better structure, visuals, and mobile UX.
Monthly Orders +20% (Pre-SEO)
Order volume increased purely from design and navigation changes — before any SEO took effect.
Product Impressions ↑ 229%
More users found and explored collections — showing improved product discovery.
Speed Score Improved by 25%
Theme cleanup and media optimisation made the site load faster and feel more responsive.
Full Case Studies
Explore the full web design case study for Armor-X NZ — and while you’re here, take a look at the ongoing SEO strategy that’s helping drive their growth.