Skip to content 
One Kiwi bloke. Your SEO guy. No jargon No hand-offs — just me in your corner, working overtime to get you results.
No agency layers. Just me — faster fixes, clear reporting, and work that pays for itself.
The Why
"Why Should I Trust You With My Site’s SEO?"
Let’s keep it straight. Too many SEO promises are smoke and mirrors — vague reports, long contracts, and results you can’t measure. That’s not me. With Nomadness, you deal with one bloke (me) who actually does the work.
You’ll get clear comms, real numbers, and strategies shaped around your goals. If something’s not delivering, I’ll tell you, and we’ll pivot. No fluff, no hiding, no wasted spend.
Data first, plain English second. I back every move with SEMrush insights and real-world performance, then break it down so you always know what’s happening, why it matters, and how it’s paying off.
No middlemen. No bloated overheads. Just SEO that earns its keep — and someone who’ll work overtime to prove it.
Get a Free SEO Report
No fluff—just what’s holding you back, what to change, and why.
What is SEO?
Search Engine Optimisation, Explained Without the Jargon
SEO (search engine optimisation) is how the right people find you on Google without paying for every click. It’s part technical (make your site fast, tidy, and crawlable), part content (answer real searches with useful pages), and part authority (earn trusted mentions so Google sees you as the real deal). Done properly, SEO compounds—rankings spread, cost per lead drops, and you show up where it counts. No magic. No spam. Just structured work that makes your site easier to find and better to use.
Quick Facts:
- Not ads — you don’t pay per click.
- Not instant — early wins in weeks; bigger wins in months.
- Works best with clean tracking and clear goals.
- Plays nicely with Google Ads & CRO.
Technical SEO
Fix crawl and index issues (robots rules, sitemaps, canonicals, redirects), boost speed and Core Web Vitals, and structure pages with clean URLs and schema.
On-Page SEO
Map keywords to search intent, write titles and descriptions that earn clicks, tighten headings and internal links, and polish copy so it answers the query quickly.
Link Building
Earn relevant links and mentions from partners, industry sites, and local media; reclaim unlinked brand mentions; keep anchor text natural—no spam.
Content Strategy
Plan a topic map and briefs for services, guides, and FAQs; publish new pieces and refresh ageing ones; show expertise with bylines and useful media.
Local SEO
Optimise your Google Business Profile, keep your name/address/phone consistent across the web, build location pages, and encourage reviews.
SEO Analytics & Reporting
Set up Google Analytics and Search Console correctly, track forms and phone calls, and deliver dashboards with clear metrics and next actions.
Ummm... So What?
"Yeah, yeah, yeah... but what will SEO actually do for my business?
Valid question. Let’s take a look.
Lower Cost per Lead
Organic traffic takes pressure off paid ads. You keep the profitable campaigns; SEO handles the rest and compounds over time.
You’ll notice: cost per enquiry trending down while volume holds or grows.
Trust & Brand Lift
Relevant links and mentions, better search snippets, and stronger expertise signals make you the safer choice. Rankings stick—and click-through improves.
You’ll notice: more referring sites, richer results, and higher click-through.
Compounding Growth
A steady content engine + ongoing optimisation means each month builds on the last. Wins don’t reset; they stack.
You’ll notice: more keywords in the top results and an upward traffic trend that doesn’t rely on ad spend.
Qualified Visitors
Show up for searches with buying intent—service, product, and “near me” terms that matter. We cut the vanity phrases and target the queries that bring customers, not browsers.
You’ll notice: more non-brand visits landing on the right pages.
More Leads & Sales
We make it easier to call, enquire, or buy: tighter internal links to money pages, clearer copy, and fewer roadblocks on forms and checkout. Tracking proves it.
You’ll notice: form submissions, calls, and orders climbing month over month.
Local Visibility (if you sell locally)
Map-pack coverage, strong reviews, and location pages that actually rank. You’ll be found by nearby buyers when they’re ready to act.
You’ll notice: more calls, directions, and visits from Google Business Profile.
How Nomadness Audits, Plans, and Executes SEO That Delivers
Nomadness follows a clear, insight-driven SEO process — built to simplify decisions and get results faster. Here’s how we take your site from audit to action.
Step 01 / Discovery & Goals
We clarify your audience, market, and what success looks like — so every move targets real business outcomes.
What you get: goal mapping, competitor snapshot, baseline metrics, success targets.
Step 02 / Free Audit & Insights
A practical roadmap: keywords, content plan, technical priorities, and how we’ll measure success.
What you get: 90-day plan, scope & timelines, KPIs, pricing that fits your budget.
Step 03 / Strategy & Proposal
We clarify your audience, market, and what success looks like — so every move targets real business outcomes.
What you get: goal mapping, competitor snapshot, baseline metrics, success targets.
Step 04 / SEO Setup & Fixes
We configure GA4, GSC, sitemaps, rank tracking, and resolve technical blockers that slow growth.
What you get: tracking set correctly, crawl/index cleanups, performance and structure fixes.
Step 05 / Execution & Optimisation
Content, on-page, internal linking, and (if in scope) link building — tuned with weekly reviews.
What you get: pages that rank and convert, ongoing tests, adjustments that keep the graph moving.
Step 06 / Track & Report
Plain-English reporting with the numbers that matter — what worked, what didn’t, and what’s next.
What you get: monthly report, KPI trends, next-month plan, clear ROI narrative.
Our Custom SEO Approach
SEO built around your goals. Nothing you don’t need.
Every engagement starts with understanding your market, your margins, and your constraints. I design a plan that focuses on the work that will actually move your numbers—no bundles, no bloat.
Deliverables
- Tracking fixed — Google Analytics + Search Console set up properly, goals and events in place, call/form tracking working.
- Technical clean-up — speed, Core Web Vitals, crawl/index fixes, sitemaps, redirects, schema.
- On-page tuning — titles/descriptions that earn clicks, headings sorted, internal links to money pages.
- Content plan & briefs — topics that match buyer searches; edits or full writing as needed.
- Authority building — relevant links/mentions, local citations, brand mentions reclaimed.
- Monthly report + next actions — what moved, what didn’t, and what we’re changing.
- Weekly check-ins — quick progress note so you’re never in the dark.
Outcomes
- Faster site & clean index → more pages qualifying to rank.
- Better visibility for the right searches → quality traffic, not vanity terms.
- Steady non-brand growth → content that compounds.
- More enquiries and sales → clearer paths, stronger calls-to-action.
- Real accountability → numbers that explain where gains came from and what’s next.
Like What You See?
The Questions
Still Got Questions? We've Got Straight Answers For You.
How long does it take to see results with SEO?
You’ll typically see early traction in 1–3 months, depending on your industry and competition. Real, lasting growth builds over time — and we track every step.
Do you guarantee first-page rankings?
No one can guarantee rankings without shady tactics. We focus on sustainable SEO that improves visibility, traffic, and leads — backed by transparent work and tracking.
What’s included in your SEO services?
Every plan is tailored, but services may include technical fixes, on-page optimisation, content strategy, backlink building, local SEO, and analytics setup. We only recommend what’s relevant to your goals.
How do you track SEO performance?
We use tools like GA4, Google Search Console, and SEMrush to monitor rankings, traffic, and site health. You’ll receive clear monthly reports with insights and next steps.
Do I need a new website to do SEO?
Nope — we can work with your current site. If it needs structural fixes or speed improvements, we’ll include that in the plan. If you’re also redesigning, we can integrate SEO from the start.
Can I do SEO just once and be done?
SEO isn’t a one-time fix — it’s an ongoing process. We start with foundational improvements, then focus on long-term growth through content and authority-building.
Is SEO still worth it in 2025 with AI and ads everywhere?
Absolutely. SEO builds long-term traffic and trust that paid ads can’t match. It’s how customers find you when they’re actively searching — and that hasn’t changed.
What makes your SEO different from others?
We focus on smart, clean SEO that’s tailored to NZ businesses — with transparency, no fluff, and results you can actually understand. No lock-in contracts or cookie-cutter packages.
What if I’ve worked with another SEO provider before?
No problem. We’ll audit what’s already been done, identify gaps or missed opportunities, and build from there. Whether it went well or not — we start fresh with a clear strategy.
How do I get started?
You can either fill out our quick SEO brief or book a free discovery call. We’ll run a light audit, send you a tailored plan, and go from there — no pressure, no strings.
Want A Fully Custom SEO Plan?
Book A Discovery Call or Request a Free SEO Report & I'll Get Back to You
